e-Connect Program Overview
Metro e-Connect empowers publishers to produce profitable, multimedia marketing vehicles that drive business to advertisers’ doorsteps. Find out how e-Connect can help you open the doors to new buisness and increased ad revenue.
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Mobile Responsive Online e-Sections
When you want to take your online special sections effort and sales potential to the next level, Metro's mobile responsive e-Sections are the answer. With multiple rotating ad positions, these ready-to-go themed sections are ready to be presented and sold. Brand them with your publisher’s logo and information. Customize them to include local features. Add Google mapping and social sharing links. Upsell with video and photo galleries. Increase your digital revenue.
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2018 e-Section Schedule
Each month Metro creates three mobile-responsive online e-Sections for themes that are extremely relevant, timely and salable. At least two of the three coordinate with Metro's fully-templated print sections to fuel multi-media sales. Plan for success with this advance schedule.
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Mobile Responsive Specialty Websites
Specialty Websites — flexible, easy-to-customize, mobile responsive Websites that offer various upsell opportunities for advertisers with options for including and updating videos, photos, special offers, product or service details, locations, hours, as well as mapping, social sharing features and native advertising opportunities — are highly effective vehicles for both introducing consumers to advertisers’ businesses and promoting their latest and greatest offerings. Specialty Websites can also be used to create sites for special events, malls and so much more!
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Marketplace Connection - Bonus Promotional Site
Having dynamic e-Sections on your site is critical for expanding your online audience and ad sales. But promoting your e-Sections so that people know they are there, and your advertisers get the results they are looking for, relies on your promotional efforts. With this in mind, we include a bonus e-Section called Marketplace Connection in the e-Connect package so you have a special place on your site to highlight and promote all of your current e-Sections, advertisers, photo and video galleries and special offers. Think of it as your "Digital Billboard" for local consumers.
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e-Connect's Key Differentiators
In today’s rapidly changing environment, publishers need to be able to go out into the marketplace and prove that they have full-scale solutions for their customers’ marketing and advertising needs. While publishers have always been expert at knowing their markets and their customers and communities, e-Connect gives them a unique program to help advertisers reach the right audience at the right time via the right media.
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Selling Print & Online Combination Ads
Increase both print and online sales with Templated Special Sections (TSS) and Metro e-Connect. With a coordinated and ready-to-present ad package, your sales team will have what they need to make multi-platform presentations to advertisers looking to target specific audiences based on timely events and themes.
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e-Connect Marketing Resources
The e-Connect program would not be complete without giving you the tools to help you market and sell. In addition to the Marketplace Connection bonus site mentioned above, Metro e-Connect comes with a variety of Web and print support materials to help make your program a huge success!
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