Tennessee Press Association
2001 Advertising & Circulation Conference
Hilton Suites
Nashville, Tennessee
May 10 - 12, 2001
www.tntoday.com
Scenes from the 2001 TPA Advertising & Circulation Conference.
The Tennessee Press Association 2001 Advertising and Circulation Conference was a great success!
Excellent Keynote speakers like Landy Chase for Advertising and Don A. Waterman for Circulation motivated all attendees during their sessions.
The conferences was also a time for old friends to reconnect and network. Two golfing excursions kept everyone into the swing of things and the roundtable discussion kept the learning level high. Day three was the Ideas Contest Awards Presentation. Congratulations to all the winners.

Check back soon to view the winning tearsheets.
Speaker Landy Chase's presentation, "How to be different from your competition".
Some key points from his presentation:
1) Enclose in all proposals biography sheets of the sales rep and other staff members that will be involved with the customer.
2) Enclose 15-20 testimonial letters in the proposal packet.
3) Enclose 25-30 people fro references (most competitors will only include 2 or 3 references.)
4) To eliminate competitors without bad mouthing them—enclose a letter that includes a list of key items the prospect needs to consider—educate the customer on what they need to look for.
Tom Harris (left) of the Johnson City Press and George Whitley of the Covington Leader rushing back from break to the next session.
The advertising staff from the Greenville Sun and Rogersville Review enjoying a seafood buffet at the New Orleans Manor.
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