October 2008
Monthly Events

* denotes content available in Metro services

*Adopt A Shelter Dog Month
www.aspca.com

Canada: National Brain Tumor Awareness Month	
www.btfc.org

Canada: National Breast Cancer Awareness Month	
www.cbcf.org

Canada: National Celiac Awareness Month	
www.celiac.ca

Canada: National Eye Health Canada Month	
www.opto.ca

Canada: National Lupus Awareness Month
www.lupuscanada.org

Canada: National (SIDS) Awareness Month	
www.sidscanada.org

Christmas Seal Campaign¨ (10/1-12/31)	
800. LUNG-USA

Domestic Violence Awareness Month
www.ncadv.org

Eat Better, Eat Together Month
www.nutrition.wsu.edu

German American Heritage Month

*Halloween Safety Month
www.prevent-blindness.com

Health Literacy Month
www.healthliteracymonth.com

Long Term Care Planning Month
www.LTCMonth.com

National Animal Safety and Protection Month
(805) 544-0984

National Bake & Decorate Month
www.wilton.com

National Book Month
www.nationalbook.org

*National Breast Cancer Awareness Month
www.nbcam.org

*National Chili Month
2chilicooks@williamsfood.com

*National Chiropractic Month
www.acatoday.com

National Communicate With Your Kid Month
800.544.1817

*National Crime Prevention Month
www.ncpc.com

*National Dental Hygiene Month
www.adha.org

National Depression Education and Awareness Month
www.ppsinc.org

National Down Syndrome Month
www.ndsccenter.com

*National Kitchen and Bath Month
www.nkba.org/

National Liver Awareness Month
www.liverfoundation.org

National Lupus Awareness Month
(800) 558-0121

National Orthodontic Health Month
www.braces.org

National Physical Therapy Month
www.apta.org

*National Pizza Month
www.pizzatoday.com

*National Popcorn Poppin Month
www.popcorn.org

*National Pork Month
www.porkboard.org

National Rolling Skating Month
www.rollerskating.com

*National Seafood Month
www.nfi.org

National Spina Bifida Awareness Month
www.sbaa.org

October Frozen and Refrigerated Food Festival
www.nfraweb.org

Photographer Appreciation Month
www.hudphoto.com

Polish American Heritage Month
www.polishamericancenter.com

*Spinach Lover's Month
www.ilovespinach.com

*Vegetarian Month
800-USA-VEGE

*Women's Small Business Month
www.womenssmallbusinessexpo.com

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October Weekly Events:

No Salt Week (2-9)
starsuccess@excite.com

*National Newspaper Week (5-11)
www.nammanagers.com/

*Fire Prevention Week (5-11)
www.nfpa.org

National 4-H Week (5-11)
www.4husa.org

KidsÕ Goal Setting Week (6-10) 
www.goalsguy.com

Financial Planning Week (6-12)
www.fpanet.org

International Credit Union Week (12-18)
www.cuna.org

National Food Bank Week (12-18)
www.secondharvest.org

*National School Lunch Week (13-17)
www.schoolnutriotion.org

World Rainforest Week (13-19)
www.ran.org

*National School Bus Safety Week (19-25)
www.napt.org

National Massage Therapy Awareness Week (19-25)
www.amtamassage.org

*National Business Women's Week (20-24)
www.bpwusa.org

National Health Education Week (20-24)
www.nche.org

International Magic Week (25-31)
magician@total.net.com

World Dairy Expo (9/30-10/4)
www.world-dairy-expo.com

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October Bestsellers: The advertisers listed below indicate the particular stores and products with high sales for the month. Here are the sales percentages of their yearÕs total linage. Key months for them can equal a boost in linage for you:

Office Furniture & Accessories 17.2
Paint, Varnishes& Misc Coatings 14.1
Shoes & Boots, Regular & Casual 13.8
Agricultural & Horticultural Services 13.6
Fabric & Sewing Machines Stores 13.3
Footwear & Shoe Care 13.2
Candy/Mints/Confectionery & Snacks 13.1
Watches 13.1
Books 12.9
Card, Gift & Book Stores 12.7

Source: NAAÕs 2008 Newspaper Advertising Planbook