BonusIdeas Contest 2004
Since the inception of BonusIdeas we have seen the broad reach of its popularity grow through a wide variety
of tearsheets featuring the exact use, and adaptations, of the ideas. Metro is pleased to present these winning ideas and selected entries
in this 2004 BonusIdeas Contest Showcase.
A special
Thank You goes out to all the contest participants for sharing their BonusIdeas entries as a valuable tool and resource.
The number below each original BonusIdea can be typed into the Search Text box of the Spec Ads library of MetroCreativeConnection to retrieve
the QuarkXPress document and all elements.
RUNNER UP WINNER
Hillsboro Argus,
Hillsboro, Oregon
Jenny Wacker, Graphic Designer

The cover of a Hillsboro Argus special section really gives the reader a sense of what’s inside. You can attribute that to graphic designer Jenny Wacker, who not only designs the covers but selects many of the stories inside. She turns to Metro for both, and in particular employs BonusIdeas regularly for inspiration. “I really enjoy looking at the ideas,” she says, “seeing how I can work the BonusIdeas into my work.” Wacker appreciates being able to adapt a tab size BonusIdea into a full-size cover. Those ideas, she says, “allow me to see something that I could adapt into a larger page.” That kind of versatility lets Wacker create smart section covers that let the section art do the talking.

Hillsboro Argus, Hillsboro, OR
Original BonusIdea
MNS October 2003
N03AAB60
RUNNER UP WINNER
Gratiot Herald
Ithaca, Michigan
Kris Schooley - Graphic Designer

We’ve seen that a winning cover has an eye-catching design and lots of color. “That determines if somebody’s going to pick it up and read it or not,” confirms graphic designer Kris Schooley. So when it came time for her to design a cover for a bridal section, she turned to a BonusIdea for inspiration. “it was a real good idea,” she says. “We got really excied about the colors.” Readers enjoyed the section too, but Schooley wasn’t suprised. As she says, “lots of color is a sure hit for success”
Gratiot Herald, Ithaca, MI
Original BonusIdea
MNS September 2003
N039AA50
Gratiot Herald, Ithaca, MI
Original BonusIdea
MNS January 2003
N031AA70
RUNNER UP WINNER
Tribune Record Gleanor
Loyal, Wisconsin
Kelly Kobs - Graphic Designer

Designers and artists all have their favorite medium. “I like things with real photos,” says graphic designer Kelly Kobs. That’s why she often turns to BonusIdeas for inspiration. "If you don't have anything it's pretty helpful stuff."

Tribune Record Gleaner,
Loyal, WI
Original BonusIdea
MNS March 2002
N023AA80
Tribune Record Gleaner,
Loyal, WI
Original BonusIdea
MNS October 2003
N036AA10
Tribune Record Gleaner,
Loyal, WI
Original BonusIdea
MNS October 2003
N036AA10
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